One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 6 lessons that focus on the History of Food. Each lesson is fully resourced with anything that needs printing at the end of the PowerPoint ready in a print friendly format. The idea of this series of lessons is to introduce students to key historical skills using content they are familiar with and find engaging. We have had huge success with these lessons at Wolsey Academy with students often demanding that we teach more of them. The work produced from these lessons has also been exceptional, with the main activity in each lesson being scaffolded and supported in a number of ways. For details of each lesson please see below. If purchasing just one lesson, make sure you have seen the details for that one below. These lessons have also been used by our Business Teachers as excellent case studies to introduce new businesses and industries. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. We hope it helps. The 6 Food lessons: The History of Breakfast Cereals The History of Chocolate The History of Coffee The History of Doughnuts (or Donuts, if you prefer) The History of Fast Food. The History of Soft Drinks/Soda Specifics for each lesson: The History of Chocolate a. Discuss why Aztecs play an important part of the chocolate story b. Answer questions on the actual process of how chocolate is made c. Put together a timeline of chocolate d. Match the events to places on the world map e. Watch a video of the history of chocolate f. Write paragraphs discussing the importance of chocolate in global history and culture

A lesson from 11 lessons that cover everything you need for the External Influences section of IGCSE Business Studies. It is modelled on the CIE specification but has also been used successfully to teach Edexcel spec. In total this Module 6 Scheme of Work includes: 53 flash cards, 7 Google Quizzes and 11 lesson PowerPoints (including a revision lesson). Each lesson in the series comes with: a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. Link to a Google quiz that covers the topic For more resources and to buy the complete Business Studies IGCSE bundle at a steep discount, please visit Wolsey Academy. Lessons in the series include: Government Economic Objectives Fiscal Policy Monetary & Supply Side Policies Business Responses to Economic Policies Business Activities and the Environment Non-Economic Pressures on Businesses Business & Ethics Globalisation & Multinationals Globalisation Issues Exchange Rates Revision lesson with resources Hope they help! Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

This lessons is from a scheme of work that covers everything you need from module 1 of CIE Business Studies IGCSE: Business Activity. In total the Module 1 Scheme of Work includes: 10 case studies, 19 packs of flash cards, 17 Google Quizzes and 23 lesson PowerPoints. Hope it helps! The Economic Problem > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Specialisation > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. The Purpose of Business > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. The Economic Sectors > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Mixed Economy > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Mid-Topic Revision 1 > Lesson activities> >Key word flash cards pack>Google Quizzes Entrepreneurs > Lesson activities >Key word flash cards pack>Google Quiz. Business Plan > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Business Size > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Business Growth > Lesson activities> Key word flash cards pack>Google Quiz. Problems with Growth > Lesson activities> Key word flash cards pack>Google Quiz. Example Assessment>Lesson activities Mid-Topic Revision 2 > Lesson activities >Key word flash cards pack>Google Quizzes Mid-Topic Assessment>Lesson activities Mid-Topic Assessment Feedback>Lesson Activities Types of Business – Sole Traders and Partnerships > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Types of Business – Ltd and Plc > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Franchising > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Public Corporations > Lesson activities>Case Study >Key word flash cards pack Business Objectives > Lesson activities>Key word flash cards pack>Google Quiz. Stakeholder Objectives > Lesson activities> Google Quiz. Stakeholder Conflict > Lesson activities>Key word flash cards pack>Google Quiz. Unit 1: Business Activities > Keyword Flash card pack> Google Quizzes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

This lesson is from a scheme of work that covers everything you need from module 1 of CIE Business Studies IGCSE: Business Activity. In total the Module 1 Scheme of Work includes: 10 case studies, 19 packs of flash cards, 17 Google Quizzes and 23 lesson PowerPoints. Hope it helps! The Economic Problem > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Specialisation > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. The Purpose of Business > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. The Economic Sectors > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Mixed Economy > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Mid-Topic Revision 1 > Lesson activities> >Key word flash cards pack>Google Quizzes Entrepreneurs > Lesson activities >Key word flash cards pack>Google Quiz. Business Plan > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Business Size > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Business Growth > Lesson activities> Key word flash cards pack>Google Quiz. Problems with Growth > Lesson activities> Key word flash cards pack>Google Quiz. Example Assessment>Lesson activities Mid-Topic Revision 2 > Lesson activities >Key word flash cards pack>Google Quizzes Mid-Topic Assessment>Lesson activities Mid-Topic Assessment Feedback>Lesson Activities Types of Business – Sole Traders and Partnerships > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Types of Business – Ltd and Plc > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Franchising > Lesson activities>Case Study >Key word flash cards pack>Google Quiz. Public Corporations > Lesson activities>Case Study >Key word flash cards pack Business Objectives > Lesson activities>Key word flash cards pack>Google Quiz. Stakeholder Objectives > Lesson activities> Google Quiz. Stakeholder Conflict > Lesson activities>Key word flash cards pack>Google Quiz. Unit 1: Business Activities > Keyword Flash card pack> Google Quizzes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

This lesson is from a scheme of work that covers everything you need from module 5 of CIE Business Studies IGCSE: Finance In total the Module 5 Scheme of Work includes: 59 flash cards, 14 Google Quizzes and 14 lesson PowerPoints (including a revision lesson). Each lesson in the series come with a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. A unique Google quiz to assess understanding & progress Hope they help! Business Need for Finance Internal and External source of Finance Short & Long Term Finance Options Factors in choosing Finance Options Cash Flow Cash Flow Forecasts Working Capital Importance of Accounts Income Statements Balance Sheets Analysis of Accounts Liquidity Ratios Uses and Users of Accounts Revision for Unit 5 Design for CIE but covers 99.9% of the same stuff as the Edexcel Business Studies Finance module (I have used these resources for both). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

This lesson is from a scheme of work that covers everything you need from module 5 of CIE Business Studies IGCSE: Finance In total the Module 5 Scheme of Work includes: 59 flash cards, 14 Google Quizzes and 14 lesson PowerPoints (including a revision lesson). Each lesson in the series come with a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. A unique Google quiz to assess understanding & progress Hope they help! Business Need for Finance Internal and External source of Finance Short & Long Term Finance Options Factors in choosing Finance Options Cash Flow Cash Flow Forecasts Working Capital Importance of Accounts Income Statements Balance Sheets Ratio Analysis Liquidity Ratios Uses and Users of Accounts Revision for Unit 5 Design for CIE but covers 99.9% of the same stuff as the Edexcel Business Studies Finance module (I have used these resources for both). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

The first lesson of two covering key topics in module ‘1.4 Business Stakeholders’ designed for the International Baccalaureate Business Management topic but equally good for any other business curriculum. Each lesson comes with key word flash cards, a range of activities and case studies. Ideal for an expert and non-expert teacher alike to deliver the essential content their students need to develop their understanding. The other lessons are as follows: Stakeholder types Stakeholder conflict Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

Business Management IB 2.2 Organisational Structure – 1 large lesson One long lesson with many activities and slides presenting students with all they need to master 2.2 Organisational Business Structure of the International Baccalaureate Business Management topic but equally good for any other business curriculum. Ideal for an expert and non-expert teacher alike to deliver the essential content their students need to develop their understanding. The lesson covers the following topics: Organisational Charts Span of control Level of Hierarchy Chain of Command Delayering Shamrock Organisational Structure Project Based Structures Delegation Outsourcing Comes with a case study focusing on Dene Bright Tech Corp and follow up questions based on IB examples. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

IGCSE Business Studies – Operations Management Each lesson contains: • A wide range of activities • Content Slides • Business Case Studies • All Resources Required • Online quizzes • Flash Cards. We hope it helps. Operations Management lessons include: Productivity Inventory Methods of Production Technology and Production Business Costs Economies of Scale Break Even Point Quality Production Location Decisions Revision Lesson You can access and download all the lessons for IGCSE Business Studies at Wolsey Academy (Google us). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

IGCSE Business Studies – Operations Management Each lesson contains: • A wide range of activities • Content Slides • Business Case Studies • All Resources Required • Online quizzes • Flash Cards. We hope it helps. Operations Management lessons include: Productivity Inventory Methods of Production Technology and Production Business Costs Economies of Scale Break Even Point Quality Production Location Decisions Revision Lesson You can access and download all the lessons for IGCSE Business Studies at Wolsey Academy (Google us). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

A lesson from 11 lessons that cover everything you need for the External Influences section of IGCSE Business Studies. It is modelled on the CIE specification but has also been used successfully to teach Edexcel spec. In total this Module 6 Scheme of Work includes: 53 flash cards, 7 Google Quizzes and 11 lesson PowerPoints (including a revision lesson). Each lesson in the series comes with: a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. Link to a Google quiz that covers the topic For more resources and to buy the complete Business Studies IGCSE bundle at a steep discount, please visit Wolsey Academy. Lessons in the series include: Government Economic Objectives Fiscal Policy Monetary & Supply Side Policies Business Responses to Economic Policies Business Activities and the Environment Non-Economic Pressures on Businesses Business & Ethics Globalisation & Multinationals Globalisation Issues Exchange Rates Revision lesson with resources Hope they help! Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

This lesson is from a scheme of work that covers everything you need from module 5 of CIE Business Studies IGCSE: Finance In total the Module 5 Scheme of Work includes: 59 flash cards, 14 Google Quizzes and 14 lesson PowerPoints (including a revision lesson). Each lesson in the series come with a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. A unique Google quiz to assess understanding & progress Hope they help! Business Need for Finance Internal and External source of Finance Short & Long Term Finance Options Factors in choosing Finance Options Cash Flow Cash Flow Forecasts Working Capital Importance of Accounts Income Statements Balance Sheets Analysis of Accounts Liquidity Ratios Uses and Users of Accounts Revision for Unit 5 Design for CIE but covers 99.9% of the same stuff as the Edexcel Business Studies Finance module (I have used these resources for both). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.